Is RIM planning to make the Blackberry more multimedia friendly? Jim Balsillie, CEO of Research in Motion, apparently has his sights set on Internet music delivery through the Blackberry.
According to an article in the Globe and Mail, the RIM Chief told analysts and investors at an RBC Dominion Securities Inc. conference in Toronto that he sees the Blackberry as a music player in addition to a phone and email device.
"Apple has done us an enormous favour by saying you should expect music on your cellphone," he said. "[But] I think it's 10 if not 100 times harder to do the communications aspect onto an MP3 player than to do the mass media player onto a communications framework. I think we'll absolutely nail it before some new entrant comes even close. You know, everyone's brave in the locker room. Let's get it done."
Will they be able to pull it off with Apple in the hunt? Stay tuned. Click the Full Story link for the full article. It's an interesting read.
According to an article in the Globe and Mail, the RIM Chief told analysts and investors at an RBC Dominion Securities Inc. conference in Toronto that he sees the Blackberry as a music player in addition to a phone and email device.
"Apple has done us an enormous favour by saying you should expect music on your cellphone," he said. "[But] I think it's 10 if not 100 times harder to do the communications aspect onto an MP3 player than to do the mass media player onto a communications framework. I think we'll absolutely nail it before some new entrant comes even close. You know, everyone's brave in the locker room. Let's get it done."
Will they be able to pull it off with Apple in the hunt? Stay tuned. Click the Full Story link for the full article. It's an interesting read.
