Mogoso is a mobile application that allows you to research a product and get reviews when you need it most: when you're out shopping, in the library, or renting a movie. The site is designed to work on modern smart phones like windows mobile, blackberry and treo.

Example: Maybe that movie "The Ice Storm" is your kind of thing, but you're not sure. Via your phone, just go to mogoso.com, search for "The Ice Storm" (or its UPC code "024543012245"), and a list of reviews pops up. You also get the price that Amazon sells the product for so you can do some comparison shopping.

Head on over to mogoso.com for the details.