AT&T has started its BlackBerry Torch 9800 TV commercial campaign. Here is the first commercial for the BB Slider.

The new BlackBerry Torch 9800 -- Everything you want with the one thing you need. AT&T and BlackBerry have teamed up to evolve the smartphone. The Torch features the world premier BlackBerry in slider form factor with touch screen plus QWERTY keyboard and optical trackpad. BlackBerry 6 OS includes all-new browser featuring tabbed browsing for access to multiple web pages at the same time and pinch-to-zoom capability. Available in store on 8/12, check out www.att.com/blackberrytorch for more details.