BlackBerry flip phone gets named, BlackBerry Style

RIM has finally put a name to the rumored upcoming 9670 clamshell phone. The new flip phone is now known as the BlackBerry Style 9670. I'm not sure that the name fits the device, but oh well. RIM is apparently doing everything they can to keep up with the Jones (Apple and Google) but they're not having much success in doing so. Will the BlackBerry Style keep them in the game?