New BlackBerry commercial shows off all touch BB Torch 9850

RIM has posted a new BlackBerry commercial showing off their all touch BB Torch 9850 / 9860. The video's description simply says, "All touch. All BlackBerry. The new BlackBerry® Torch™ smartphone." Clearly going after the consumer market, the theme of the commercial is "Break Free." In light of the recent disappointing iPhone 4S announcement, could this be RIM's opening?