RIM has reportedly lowered its internal PlayBook sales target for the second quarter. Digitimes reports that the target was lowered from 2.4 million units to 800,000-900,000 units. Although first quarter sales were respectable, the PlayBook just didn't make as big a dent in the market as the company would have liked.
"The sources pointed out that the PlayBook achieved strong sales of 40,000-50,000 units on its launch day, but demand from then to mid-April was lower-than-expected. RIM originally set to ship 2.4-2.5 million PlayBooks three months after launch, but since the company was only able to sell about 500,000 units in total by early June, it will be difficult for the company to achieve its original goal, the sources explained."
This has been a rough period for RIM with all sorts of bad news coming out. We wish we could post some good BlackBerry news, but there just hasn't been any recently.
"The sources pointed out that the PlayBook achieved strong sales of 40,000-50,000 units on its launch day, but demand from then to mid-April was lower-than-expected. RIM originally set to ship 2.4-2.5 million PlayBooks three months after launch, but since the company was only able to sell about 500,000 units in total by early June, it will be difficult for the company to achieve its original goal, the sources explained."
This has been a rough period for RIM with all sorts of bad news coming out. We wish we could post some good BlackBerry news, but there just hasn't been any recently.