A new study suggests that most BlackBerry users are older, more affluent, and have their cell phone bill paid by their employer. The data appears to come from comScore Data Germ.
The BlackBerry became very popular in enterprise situations, so it makes sense that BlackBerry users could have their bill paid by their employer. If you work at a large company your employer may be picking up the tab for your BB. However, are these people affluent?
BlackBerry users over indexed in all age segments 35-64 in November 2011, with the 55-64 age bracket showing the highest index of 120. BlackBerry audiences were also more likely to have a household income greater than $75k when compared to average smartphone owners.
The BlackBerry became very popular in enterprise situations, so it makes sense that BlackBerry users could have their bill paid by their employer. If you work at a large company your employer may be picking up the tab for your BB. However, are these people affluent?
