Frank Boulben, CMO of Research In Motion, sat down for an interview with Forbes. When asked why he took the job with RIM, he said it was appealing to participate in what could be the "greatest comeback in tech history." His point is taken, but he's forgetting about a little company named Apple that was six weeks from bankruptcy that grew to be the most valuable company in the world.
He also says that BlackBerry 10 will have 70,000 apps supporting it at launch. That is a much lower number of apps than iOS or Android have supporting their devices, but it's not a bad number to launch with. It is very likely that most of the apps you use will be available on BlackBerry 10.
Mr. Boulben has his work cut out for him. He has to convince the world that RIM makes a better product than Apple, Google, and Microsoft. Good luck.