BlackBerry - Ellen Giveaway from Hollywood Branded on Vimeo.

Marc Anthony and JLo recently appeared on Ellen to promote their new show Q'Viva! (The Chosen). BlackBerry partnered with the show, and the ex-couple revealed they used the BlackBerry PlayBook to preview some of the contestants. The show also included a video of JLo using a white BlackBerry Torch as well as other plugs for BlackBerry. The final straw was when they revealed that everyone in the audience was leaving with a BlackBerry PlayBook.