RIM has released a couple of new commercials as part of the "Be Bold" campaign. The ads feature normal people in every day life situations, using their BlackBerry Bold. In the video above you'll notice one of the guys says, "we need tools, not toys." That's clearly a stab at the iPhone who BlackBerry wants to suggest is not serious enough of a tool for work. Good luck with that plan.
The ads are new, but not fresh. They seem to be the same as previous commercials and we're still waiting for something new from RIM. At least they have something running though.
Here's another one:
Do these commercials make you want to use a BlackBerry?
