RIM's "Be Bold" campaign has apparently not been paying dividends, says Canaccord Genuity. BGR reports Canaccord analyst Mike Walkley wrote a research note late Sunday night saying BlackBerry Bold 9900 and Curve 9360 smartphones were poor in February despite the new "Be Bold" campaign.
Walkley believes RIM will launch two lower end BlackBerrys for emerging markets which will drive down the average selling prices of RIM's smartphones. He thinks the the company will miss previous guidance and is placing a $15 price target on RIM's stock.
This is a real bummer. I actually liked the "Be Bold" commercials and thought it might pay some dividends for RIM. I liked the line in one of the commercials, "we need tools, not toys." Hopefully, RIM will get BlackBerry 10 out there and it will blow us away. Just saying...
“Our February checks indicated weak sell-through trends for BlackBerry 7 smartphones despite increased marketing efforts,” Walkley told investors. “With very strong share gains for the iPhone 4S, increasingly price-competitive Android smartphones, improving Windows smartphones, and the likely March 7 launch of the iPad 3, we anticipate increasing competition across all of RIM’s products during 2012.”
Walkley believes RIM will launch two lower end BlackBerrys for emerging markets which will drive down the average selling prices of RIM's smartphones. He thinks the the company will miss previous guidance and is placing a $15 price target on RIM's stock.
This is a real bummer. I actually liked the "Be Bold" commercials and thought it might pay some dividends for RIM. I liked the line in one of the commercials, "we need tools, not toys." Hopefully, RIM will get BlackBerry 10 out there and it will blow us away. Just saying...