RIM has launched a new website that takes aim at Apple iPhone users. The Wake Up and Be Bold site is apparently trying to convince us that BlackBerry users are more serious for some reason. Taking a swipe at Apple's well known slogan the site says, BlackBerry users don’t just “think different,” they “do different.” Really?
The site continues, “You’re either here to leave your mark and eat opportunity for breakfast or you’re satisfied to just float through life like a cork in the stream.” Huh?
If you visit wakeupbebold.com you'll hear a voice speaking to you while text rolls by. That doesn't really seem like the best way to market your product. After giving the world a preview of BlackBerry 10 last week I would think RIM would have something more appealing. The site seems more like a lecture than a marketing campaign. Oh well, the number of people who visit the site is probably small.
The site continues, “You’re either here to leave your mark and eat opportunity for breakfast or you’re satisfied to just float through life like a cork in the stream.” Huh?
If you visit wakeupbebold.com you'll hear a voice speaking to you while text rolls by. That doesn't really seem like the best way to market your product. After giving the world a preview of BlackBerry 10 last week I would think RIM would have something more appealing. The site seems more like a lecture than a marketing campaign. Oh well, the number of people who visit the site is probably small.