Research In Motion CEO Thorsten Heins believes his company can make a comeback in the mobile space. Heins took the stage at BlackBerry Jam today and told the crowd that he knows change is needed, and there is a new energy at RIM.
The problem is that the world has pretty much moved on from RIM. The BlackBerry was once dominant in the smartphone space but Apple and Google edged them out. We've all watched the slow demise of RIM and wonder if they can ever be relevant again. BlackBerry 10 looks impressive, but is it too little too late? By the time the BlackBerry 10 devices are released we will already be into 2013 and the upside in the smartphone market will level off.
I like Heins enthusiasm and I hope he succeeds. I suspect that RIM has seen its best days in terms of marketshare and they will either be acquired or go belly up.
photo by Engadget
“We recognize the need for change,” said Heins, who was promoted to CEO in January as RIM’s troubles deepened. “There is a new energy and a lot of fighting spirit at RIM.”
The problem is that the world has pretty much moved on from RIM. The BlackBerry was once dominant in the smartphone space but Apple and Google edged them out. We've all watched the slow demise of RIM and wonder if they can ever be relevant again. BlackBerry 10 looks impressive, but is it too little too late? By the time the BlackBerry 10 devices are released we will already be into 2013 and the upside in the smartphone market will level off.
I like Heins enthusiasm and I hope he succeeds. I suspect that RIM has seen its best days in terms of marketshare and they will either be acquired or go belly up.
photo by Engadget