It was just about a month ago that BlackBerry issued a full page open letter to customers. Since then, the company has punted on an acquisition and has a new CEO. BlackBerry has issued a new open letter to its customers and they swear this time they are committed to reclaiming success, and they're not dwelling on the past.
Can John Chen bring BlackBerry back from the brink of death?
Can John Chen bring BlackBerry back from the brink of death?
To our BlackBerry Community,
As you know, this is a time of significant change at BlackBerry as we accelerate our efforts to transform our business.
I know there has been a lot said about BlackBerry, but let me remind you that at BlackBerry, we are not dwelling on the past. We are looking towards the future.
We Are Committed to Reclaiming our Success
We have begun moving the company to embrace a multi-platform, BYOD world by adopting a new mobility management platform and a new device strategy. We are also leveraging our tremendous assets, including BBM, our network and QNX. While we are proud of these accomplishments, we know there is more work to be done.
I know that it’s going to take time, discipline and tough decisions to reclaim BlackBerry’s success and we are ready for that challenge.
Our Commitment to our Customers Remains Unchanged
We remain committed to delivering high quality products and services to the millions of people who rely on us globally. We also want our customers to know that BlackBerry has significant financial strength for the long-haul.
I believe in the value of this brand. With the right team and right strategy in place, I am confident that we will rebuild BlackBerry for the benefit of all of our constituencies.
We are Excited for the Future and you Should Be Too
Thank you for your strong support and continued commitment.
Sincerely,
John S. Chen
Executive Chair and CEO
As you know, this is a time of significant change at BlackBerry as we accelerate our efforts to transform our business.
I know there has been a lot said about BlackBerry, but let me remind you that at BlackBerry, we are not dwelling on the past. We are looking towards the future.
We Are Committed to Reclaiming our Success
We have begun moving the company to embrace a multi-platform, BYOD world by adopting a new mobility management platform and a new device strategy. We are also leveraging our tremendous assets, including BBM, our network and QNX. While we are proud of these accomplishments, we know there is more work to be done.
I know that it’s going to take time, discipline and tough decisions to reclaim BlackBerry’s success and we are ready for that challenge.
Our Commitment to our Customers Remains Unchanged
We remain committed to delivering high quality products and services to the millions of people who rely on us globally. We also want our customers to know that BlackBerry has significant financial strength for the long-haul.
I believe in the value of this brand. With the right team and right strategy in place, I am confident that we will rebuild BlackBerry for the benefit of all of our constituencies.
We are Excited for the Future and you Should Be Too
Thank you for your strong support and continued commitment.
Sincerely,
John S. Chen
Executive Chair and CEO