Despite a promise to launch six BlackBerry 10 devices this year, BlackBerry will not be introducing an entry level BlackBerry 10 device this year. BlackBerry European MD Stephen Bates told Tech Radar the company has decided to stick with the premium price point for its BlackBerry 10 devices.
Those interested in lower end BlackBerrys will have to stick with BlackBerry OS 7 devices like the BB Curve.
"We've brought out these high-end devices as a as a statement of intent - to demonstrate vividly the new BlackBerry," said Bates. "Our intention is to evolve that portfolio to enter the mid-tier."
"But we don't see us getting to the entry level tier for some time; certainly not this year. Based on the great sales we've had over Christmas in the UK there is a demand for the entry level BlackBerry and we don't want to give that up so we're going to continue with Curve and the entry level as we bring BlackBerry 10 down through the mid-tier and eventually into the entry level."
"But we don't see us getting to the entry level tier for some time; certainly not this year. Based on the great sales we've had over Christmas in the UK there is a demand for the entry level BlackBerry and we don't want to give that up so we're going to continue with Curve and the entry level as we bring BlackBerry 10 down through the mid-tier and eventually into the entry level."
Those interested in lower end BlackBerrys will have to stick with BlackBerry OS 7 devices like the BB Curve.