BlackBerry plans to offer less expensive devices, but the company's CEO says they will not jump into the $50-$60 phone market. During a question and answer session at a technology conference in Waterloo, Ontario, BlackBerry CEO Thorsten Heins told the audience that BlackBerry will not jump into the low end market.
From Bloomberg:
Going after emerging markets is a great idea, but BlackBerry should not compromise their brand. BlackBerry has always had fantastic hardware and that should never change.
From Bloomberg:
“Understand where you are playing and resist being talked into segments that you know will not serve your purpose and will not result in shareholder value,” Chief Executive Officer Thorsten Heins said in a question and answer session at a conference in BlackBerry’s hometown of Waterloo, Ontario. “You will not see us getting into the 50-, 60-buck phone segment. This is not BlackBerry.”
Going after emerging markets is a great idea, but BlackBerry should not compromise their brand. BlackBerry has always had fantastic hardware and that should never change.