BlackBerry has inked a marketing deal with the Brooklyn Arena, home of the New Jersey Nets. The deal is reportedly worth between $1 million and $5million. They won't have their name on the building, but BlackBerry will get "brand domination" inside via a variety of strategies.
This is an interesting marketing strategy for BlackBerry, especially when their US marketshare is so small. I wonder if Jay Z uses a BlackBerry?
BlackBerry and its new Z10 phone will get prominent ad placement throughout the arena — plus its own customer “experiential” area and a suite-level lounge, according to Mike Zavodsky, the Nets vice president of new corporate marketing.
BlackBerry is paying for “brand domination” at the arena, where people will see marketing for the smartphone maker from “street to seat,” he said.
BlackBerry is paying for “brand domination” at the arena, where people will see marketing for the smartphone maker from “street to seat,” he said.
This is an interesting marketing strategy for BlackBerry, especially when their US marketshare is so small. I wonder if Jay Z uses a BlackBerry?