Although BlackBerry has been doing a decent job during the company's turnaround, BlackBerry's stock took a brutal hit today after investors found out just how many subscribers BlackBerry lost. BlackBerry stock lost 25% on the news of an $84 million net loss. Worse was the news that BlackBerry has lost 4 million subscribers despite releasing new BlackBerry 10 devices this year.
BlackBerry fans were hopeful BlackBerry's new OS and devices would turn the company around. There was a brief period of investor confidence as the company appeared to have stopped the bleeding, but in the last three quarters BlackBerry has continued to lose subscribers. In the last three quarters BlackBerry appears to have lost 8 million subscribers. That's a huge disappointment for BlackBerry fans as the company cannot continue to compete at this rate of subscriber loss.
Can BlackBerry be a niche player? Can the company come back to sustainability. Things aren't looking good right now on that front. Android and iOS are so dominant and they don't appear to be declining in popularity. Without a significant differentiating feature BlackBerry is not providing a compelling case for people to switch.
BlackBerry needs a big time turnaround in sentiment if the company has any hopes of continuing on. The company does offer the best tactile keyboard in the business and a lot of people still like typing that way. It would be a shame for the company to hit the tech graveyard simply because they could not keep up with their competition.
BlackBerry fans were hopeful BlackBerry's new OS and devices would turn the company around. There was a brief period of investor confidence as the company appeared to have stopped the bleeding, but in the last three quarters BlackBerry has continued to lose subscribers. In the last three quarters BlackBerry appears to have lost 8 million subscribers. That's a huge disappointment for BlackBerry fans as the company cannot continue to compete at this rate of subscriber loss.
Can BlackBerry be a niche player? Can the company come back to sustainability. Things aren't looking good right now on that front. Android and iOS are so dominant and they don't appear to be declining in popularity. Without a significant differentiating feature BlackBerry is not providing a compelling case for people to switch.
BlackBerry needs a big time turnaround in sentiment if the company has any hopes of continuing on. The company does offer the best tactile keyboard in the business and a lot of people still like typing that way. It would be a shame for the company to hit the tech graveyard simply because they could not keep up with their competition.