BlackBerry's struggles continue as their board considers several options including selling off pieces of the company, or going private. One director feels that BlackBerry can survive as a niche company.
Director Bert Nordberg said that the company has strengths in secure communications an enterprise business, and could survive as a niche company catering to those areas. The rest of the company he says, could be sold off.
BlackBerry has a large patent portfolio that could have significant value. BlackBerry has also considered spinning off BBM as a separate company. BlackBerry is bleeding dollars and customers at an alarming rate, and if something is not done soon their options could run out. The BlackBerry Q10 has failed to meet expectations. The company is in real trouble of becoming completely irrelevant.
Director Bert Nordberg said that the company has strengths in secure communications an enterprise business, and could survive as a niche company catering to those areas. The rest of the company he says, could be sold off.
"I think BlackBerry is able to survive as a niche company," said Nordberg. "But being a niche company means deciding to be a niche company. Historically, BlackBerry has had larger ambitions. But battling giants like Apple, Google and Samsung is tough."
BlackBerry has a large patent portfolio that could have significant value. BlackBerry has also considered spinning off BBM as a separate company. BlackBerry is bleeding dollars and customers at an alarming rate, and if something is not done soon their options could run out. The BlackBerry Q10 has failed to meet expectations. The company is in real trouble of becoming completely irrelevant.