BlackBerry sales are taking a huge hit as customer fears over the company's future affect their purchasing decisions. Retail customers and companies alike are nervous about BlackBerry's future prospects. According to Bloomberg, Morgan Stanley is holding off on upgrading its stable of BlackBerry devices because they fear the company may not be around.
BlackBerry 10 has not been a hit so far, and the company is bleeding big time. BlackBerry's board is still considering its options and it looks like they will either break up the company or go private.
Morgan Stanley would normally have a firm timeline for an upgrade by now, more than five months after the new phones were introduced, said one of the people, who asked not to be identified because the bank’s deliberations are private. The bank has chosen instead to keep using earlier models such as BlackBerry 7 devices, introduced in 2011, because it wants assurance of support for BlackBerry 10 now that the smartphone maker is considering strategic changes, the people said.
BlackBerry 10 has not been a hit so far, and the company is bleeding big time. BlackBerry's board is still considering its options and it looks like they will either break up the company or go private.