BlackBerry CEO John Chen announced the BlackBerry Classic in a blog post today. After announcing a totally new design in the BlackBerry Passport a few weeks ago, it looks like the company is going back go basics. Mr. Chen teased us all with his announcement of the BlackBerry Classic today.
The company has not released specs or any other information about the Classic, but expect a BlackBerry Bold'ish experience. Mr. Chen made it clear that throwing out what works for the latest and greatest trend isn't always best.
Maybe BlackBerry will have some success with the Classic. Some people really like it. Even Kim Kardashian is still hooked on the BlackBerry Bold.
You can pre-register for the BlackBerry Classic if you're interested.
But there’s also something to be said for the classic adage, if it ain’t broke don’t fix it.
BlackBerry Classic reflects that. It is classic BlackBerry – complete with a top row of navigation keys and a trackpad. It’s the device that has always felt right in your hands and always felt right in your busy day.
BlackBerry Classic reflects that. It is classic BlackBerry – complete with a top row of navigation keys and a trackpad. It’s the device that has always felt right in your hands and always felt right in your busy day.
The company has not released specs or any other information about the Classic, but expect a BlackBerry Bold'ish experience. Mr. Chen made it clear that throwing out what works for the latest and greatest trend isn't always best.
Innovation is not about blowing up what works to make something new – it’s about taking what works and making it better.
Maybe BlackBerry will have some success with the Classic. Some people really like it. Even Kim Kardashian is still hooked on the BlackBerry Bold.
You can pre-register for the BlackBerry Classic if you're interested.