BlackBerry CEO, John Chen, knows how to turn companies around. It wasn't that long ago that he saved Sybase, and now his efforts turn to BlackBerry. After many failed efforts to turn the company around, Chen stepped in and started slashing costs. He refocused the company on services, and created the new BlackBerry Passport. Chen says phase 1 is over and he is looking forward to growth.
BlackBerry has the lowest market share in the company's history, but still Chen thinks they can survive. The first step is to break even next quarter and then focus on growth. Chen believes he will turn the company around and then never lose money again.
Do you believe him? Can he do it?
"We will survive as a company, and now I am rather confident," Chen told Reuters. "We're managing the supply chain, we are managing inventories, we are managing cash, and we have expenses now at a number that is very manageable. BlackBerry has survived; now we have to start looking at growth."
BlackBerry has the lowest market share in the company's history, but still Chen thinks they can survive. The first step is to break even next quarter and then focus on growth. Chen believes he will turn the company around and then never lose money again.
"Once we turn this company to profitability again, I will do everything I can to never lose money ever again," Chen told Reuters. "That is definitely something I am very focused on doing."
Do you believe him? Can he do it?