BlackBerry devices will no longer be available at T-Mobile as BlackBerry has severed ties with the cell phone carrier. According to Reuters, BlackBerry will end a contract allowing T-Mobile to sell its products. It's a gamble, but BlackBerry needs to stabilize its business.
BlackBerry will continue to support devices already on T-Mobile, and customers who buy T-Mobile's remaining stock of BB devices.
The two companies worked together for a long time, but their strategies going forward are in conflict. BlackBerry CEO John Chen said as much in a statement.
BlackBerry is in the middle of cost cutting efforts that have affected all areas of the company. This deal demonstrates BlackBerry's commitment to cutting costs in its sales and distribution channels.
BlackBerry will continue to support devices already on T-Mobile, and customers who buy T-Mobile's remaining stock of BB devices.
The two companies worked together for a long time, but their strategies going forward are in conflict. BlackBerry CEO John Chen said as much in a statement.
"BlackBerry has had a positive relationship with T-Mobile for many years," BlackBerry Chief Executive John Chen said in a brief statement. "Regretfully, at this time, our strategies are not complementary, and we must act in the best interest of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned."
BlackBerry is in the middle of cost cutting efforts that have affected all areas of the company. This deal demonstrates BlackBerry's commitment to cutting costs in its sales and distribution channels.