BlackBerry is feeling a bit defensive later. In a blog post, the company announced a new "fact check" portal aimed at fighting back at the competition. In his blog post, BlackBerry’s senior vice president of marketing Mark Wilson said competitors were "trying to incite fear, uncertainty and doubt about BlackBerry. In doing so, sensationalized reports surrounding our viability and misperceptions about our product portfolio have crowded the airwaves."
Will the portal do any good? I doubt it. At least BlackBerry is fighting though. BlackBerry is slowly moving out of the consumer business to focus on enterprise, but image still matters and they need to protect their image.
Today we are launching the BlackBerry Fact Check Portal, a place for us to hold our competitors accountable for what they say, when what they say is wrong. We’ll provide evidence that BlackBerry continues to be a leader in mobile, and we’ll expose “smoke and mirrors” marketing tactics by competitors.
Will the portal do any good? I doubt it. At least BlackBerry is fighting though. BlackBerry is slowly moving out of the consumer business to focus on enterprise, but image still matters and they need to protect their image.