BlackBerry has won three Red Dot Awards for the high design quality of its devices. The BlackBerry Q10, BlackBerry Q5 and BlackBerry Z30 smartphones were awarded the prestigious award this year by Red Dot Award's international, 40-member expert panel. 4,815 entries from 53 countries were reviewed, and the panel selected winners based on the quality and innovative strength of each product. BlackBerry has been known historically for high quality devices.
"We pride ourselves on industrial design that is simple and intuitive in functionality, while maintaining iconic and familiar elements such as our keyboard and productivity-based user experience," said Brian Paschke, Senior Industrial Designer, Portfolio Direction at BlackBerry. "While our smartphones have evolved over time, we remain focused on being highly detail oriented in order to deliver modern and high quality devices."
BlackBerry's fortunes have been on the decline, but their core competency remains the same. They make quality products.
"We pride ourselves on industrial design that is simple and intuitive in functionality, while maintaining iconic and familiar elements such as our keyboard and productivity-based user experience," said Brian Paschke, Senior Industrial Designer, Portfolio Direction at BlackBerry. "While our smartphones have evolved over time, we remain focused on being highly detail oriented in order to deliver modern and high quality devices."
BlackBerry's fortunes have been on the decline, but their core competency remains the same. They make quality products.