BlackBerry created the BBM Shop early in 2014 as a place to sell virtual goods like stickers, music, apps, and games. The shop has reached 1 billion views and BlackBerry says traffic is rapidly increasing on a monthly basis. The company says interactions with virtual goods is up 200% in the last six weeks alone.
While this is a bit of good news for BlackBerry, it doesn't strike me as a big deal. Sure traffic is important, but until they release revenue numbers for the shop I won't be all that impressed. This seems like a simple marketing effort to keep the company name in the headlines.
Since we released the BBM Shop in early 2014, traffic has been increasing. Today, 72% of users with access to BBM Shop interact with our “virtual goods” (stickers, music, games, etc.) each month. In total, virtual goods have generated more than 3 billion total impressions, racking up more than a billion every month. The first billion took 5.5 months. The second billion took 3 months. The third billion took less than a month.
While this is a bit of good news for BlackBerry, it doesn't strike me as a big deal. Sure traffic is important, but until they release revenue numbers for the shop I won't be all that impressed. This seems like a simple marketing effort to keep the company name in the headlines.