BlackBerry is moving on from the phone that made it an iconic brand. Almost a decade after Apple disrupted BlackBerry's dominance in the smartphone market with the launch of the iPhone, BlackBerry is throwing in the towel on its most famous handset.
BlackBerry announced today it will no longer make the Classic.
This is not the end for BlackBerry as a company, but it is confirmation that the world has changed. Actually, the world changed a few years ago, but better late than never.
BlackBerry announced today it will no longer make the Classic.
To keep innovating and advancing our portfolio, we are updating our smartphone lineup with state of the art devices. As part of this, and after many successful years in the market, we will no longer manufacture BlackBerry Classic.
This is not the end for BlackBerry as a company, but it is confirmation that the world has changed. Actually, the world changed a few years ago, but better late than never.